Privacy and Data Retention Policy

Alua is committed to protecting and respecting our valued customers' privacy. We use industry leading data security practices, do not sell your data to third parties and maintain a data retention policy. For more information, see below.

This policy (together with our Terms of Service and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

  1. Information You Provide Through Your Account

    1. This is information that you provide to us through text fields, such as your name, payment information and benefits.

      1. Email Address

      2. Password

      3. Display name

      4. Username

    2. You may also sign up using Facebook. We will ask permission to access basic information from your Facebook account, such as your name, email, and profile picture. You can choose to stop sharing that information with us at any time by going to Facebook and removing Alua’s access to that account and your ability to log in.

    3. You also have the option to add more information to your public profile, such as a location and an about section.

  2. Additional Information Obtained

    In order to provide a better service to you, we may collect and process the following data about you:

    1. information that you provide by filling in forms on our site https://www.alua.com/ (our site). This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information at other times, for example in connection with a promotion or when you report a problem with our site;

    2. if you contact us, we may keep a record of that correspondence;

    3. we may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;

    4. details of transactions you carry out through our site and of the fulfillment of your orders;

    5. details of your visits to our site and the resources that you access.

  3. Information Obtained Automatically

    We gather information automatically as you navigate the site or from third-party analytics providers. We may save usage data such as the type of device you use to access Alua, your operating system, browser type, IP address, and device ID, the pages you visit or request, links clicked and referring sites. We also determine your location based on your self-declared country, IP address, and payment card.

  4. Data retention policy

    1. We retain personal information for 3 months after a user closes their account. We will only retain your personal information for as long as is reasonably necessary to fulfill the purposes for which it was collected, such as security and fraud prevention, as well as any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period of time if we receive a complaint or if we reasonably believe there is a risk of litigation arising from our relationship with you.

    2. We may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in some cases, in which case we may use this information indefinitely without further notice to you.

    3. We are required by applicable law to keep certain financial records for 7 years.

  5. Deleting Your Account / Data

    If you wish to delete your account please write to [email protected] from your registered e-mail requesting deletion and your request will be processed within 24 hours. Please be aware that deletion is a final act and cannot be reversed. Your account and all associated data will be permanently deleted.

    Chat history, isn't stored in your account. This means users may still have access to messages and content you sent after your account has been deleted.

  6. Uses Made of Your Data

    1. The purposes for which information may be used by us in and outside the United States include:

      1. ensuring that content from our site is presented in the most effective manner for you and for your computer;

      2. providing you with alerts, newsletter, education materials or information that you requested or signed up to;

      3. carrying out our obligations arising from any contracts entered into between you and us;

      4. allowing you to participate in interactive features of our service, when you choose to do so;

      5. designing and conducting surveys/questionnaires for client profiling/segmentation, statistical analysis, improving and furthering the provision our products and services;

      6. complying with laws and regulations applicable to us or any of our affiliates in or outside the United States;

      7. legal proceedings, including collecting overdue amounts and seeking professional advices;

      8. researching, designing and launching services or products including seminars/events/forums;

      9. promoting and marketing services and products subject to your exercise of the opt-out right (please see further details in clause 6.b.II below); or

      10. purposes directly related or incidental to the above.

    2. We intend to use your data in direct marketing and we require your consent (which includes an indication of no objection) for that purpose. In this connection, please note that:

      1. your name, contact details (including address, contact number, email address), products and services information, transaction pattern and behaviour, background and demographic data held by us from time to time may be used by us in direct marketing;

      2. the following classes of services, products and subjects may be marketed in direct marketing:

        1. services and products related to our site and/or our affiliates (including marketing affiliates programs we are a part of);

        2. rewards, loyalty or privileges programmes, promotional offers and related services; and

        3. invitations to events such as seminars/webinars/tele-seminars, conferences, live programs or events.

      3. We may conduct direct marketing via fax, email, direct mail, telephone and other means of communication or send e-newsletters to you. You may choose not to receive promotional materials, by simply telling us (see clause 13.c below for contact details), and we will cease to do so, without charge.

  7. Disclosure of Your Data

    We will keep the personal data we hold confidential but may provide information to:

    1. personnel, agents, advisers, auditors, contractors, financial institutions, and service providers in connection with our operations or services;

    2. our overseas offices, affiliates, business partners and counterparts (if any);

    3. persons under a duty of confidentiality to us; or

    4. persons to whom we are required to make disclosure under applicable laws and regulations in or outside the United States.

  8. Cookies

    1. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

    2. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

    3. We use the following cookies:

      1. Strictly necessary cookies

        These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

      2. Analytical/performance cookies

        They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

      3. Functionality cookies

        These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

      4. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

      5. We may use the following third party web analytic services on the website. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse how visitors use the website. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. These analytic services may use the data collected to contextualize and personalize the marketing materials of their own advertising network.

  9. Google Analytics

    1. Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google's ability to use and share information collected by Google Analytics is in accordance with their policies: https://www.google.com/policies/privacy/partners/

    2. You can prevent Google's collection and processing of data by using the Google Ads Settings page or downloading and installing their browser plug-in (https://tools.google.com/dlpage/gaoptout).

    3. You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

  10. Security

    1. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

    2. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

  11. Changes to our Privacy and Data Retention Policy

    Any changes we may make to our Privacy and Data Retention Policy in the future will be posted on this page.

  12. Data transfers

    We may hold your data on servers in United States and any other territories as we see fit from time to time. We may also transfer your data to our overseas offices or to any people listed at clause 3. Disclosure of your information above, who may be located in or outside of the United States.

  13. Your Consent and Rights

    1. By using our service, making an application or visiting our website, you consent to the collection and use of your information and other activities as outlined in this policy.

    2. You have the right:

      1. to check whether we hold personal data about you and to access such data;

      2. to require us to correct as soon as reasonably practicable any data relating to you which is inaccurate;

      3. to ascertain our policies and practices in relation to personal data and the kind of personal data held by us; and

      4. to object to the use of your personal data for marketing purposes and we shall not use your personal data for marketing purposes after you communicate your objection to us.

    3. You may exercise your opt-out right by notifying us if you wish to object to the use of your personal data for direct marketing purposes. Please send requests for such objections, access to data, correction of data, information regarding policies and practices and kinds of data held, questions or complaints to:


      Alua Privacy Officer
      4739 University Way NE, #171
      Seattle, WA 98105
      United States
      [email protected]


    4. In accordance with the terms of the Ordinance, we have the right to and may charge a reasonable fee for processing any data access request.

  14. Governing Law and Jurisdiction

    Nothing in this Privacy and Data Retention Policy shall limit the rights of the data subject under the Ordinance. This Privacy and Data Retention Policy shall be governed by the laws of the United States. You agree to submit to the exclusive jurisdiction of the United States courts.

Last Updated: 17th March 2023